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Communication Strategy

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Skills:

  • Go-to-Market Strategy

  • Strategic Communication

  • Project Management

  • Cross-Functional Collaboration

  • Storytelling

  • Internal Communications

  • Stakeholder Engagement

  • Employee Advocacy

  • Data Metrics/Measurement

Stats:

  • Successfully launched 100+ Go-To-Market launch plans for agency awareness.

  • Designed and launched over 20 editions of the Telematics Today newsletter with 4K+ distribution company wide.

  • Created over 600 pieces of web content (webpages and articles) used by over 10K agencies. Formed a data analytics dashboard to better understand team’s success measures and KPI’s.

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Communcation Examples 

The Strategic System

Omni-Channel Go-To-Market Communications Launch Plan Centralized System (Hub & Spoke)

  • This system optimizes launch outcomes and ensures awareness and preparedness for customer facing representatives to better serve customers. 

Roles and Responsibilities

  • Set launch plan communication strategy aligned with the company's Customer Value Proposition.

    •  Develop foundational strategic documents:

      • Launch Plan Brief

      • Key Messages

      • FAQs

      • Product Comparison Charts​

  • Develop holistic plan that provides view of tools, tactics and resources being leveraged across the organization.​

  • Lead GTM launch working team by providing program management of communication tactics / timelines. 

The Key Players

  • Product Positioning - Team of strategic communicators​ managing communication strategy and delivery. 

  • Design Subject Matter Experts - Product Line Owners / Business Owners.

  • Delivery Subject Matter Experts - Producer Channels, Service Channels, Communication Channels, other AOR Integration 

The Process

  1. Design SME fills out Intake Request Form to initiate communication needs for product/initiative.

  2. Communication SME works with Design SME to fill out and review Program Plan Brief detailing communication needs, including Change Management Impact, Type of Impact, Sales Impact and Strategic Impact. 

  3. Identify Go-To-Market support needs through Strategic Framework (see figure 1:1) using a "Need to Know" Tiering System.

  4. Establish Go-To-Market Working Team which includes Producer Channels, Service Channels, Communcation Channels and other AOR integration. 

  5. ​Develop Key Strategic documents: 

    1. Strategic Timeline T-Minus Calendar ​

    2. Strategic Key Messages

    3. FAQs

  6. Finalize delivery approach with Working Team and collect their respective tactics. ​

  7. Deliver the Omni-channel GTM Communication Launch Toolkit to Design SMEs/Working Team, all product stakeholders. 

  8. Launch communications according to timeline.

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Figure 1:1- Strategic Framework using a "Need to Know" Tiering System.

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