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Web Content Manager

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Skills:
  • Strategic Communications
  • Content Creation 
  • Content Strategy
  • Content Management
  • SEO Optimization 
  • Storytelling
  • Project Management 
  • Internal Communication
  • External Communication 
  • Editing 
  • Proofreading
  • Brand Guidelines 
  • Performance Metrics 
Stats:
  • Increased Allstate Drivewise (allstate.com/drivewise) home page viewership by 15%.
  • Saw 33% user population increase after updating UX content on allstatebrandcentral.com.
  • Developed new CMS to regulate publishing of content based on critical need, action required, or FYI only, resulting on quicker distribution.

Web Content Examples

Customer Facing Site
 
  • Allstate.com
    • Drivewise ​homepage content updated for messaging consistency 
    • Easily digestible messaging
    • Icon usage 
  • Allstate Mobile App
    • Messaging consistency
    • Push notification updates ​
    • Minimized steps
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Employee Facing Intranet Sites
 
  • Gateway (Audience - 10K+ users, ​agency owners)
    • Proofread, edited, consulted on content submissions. 
    • Redesigned webpages for more comprehensive layouts.
    • Improved SEO optimization through tagging and keyword improvements.
    • Owned, managed, created over 600+ pieces of Gateway content that included web pages, articles, FAQs, talk paths, home pages, accordions and urgent news. 
       
  • Allstate Brand Central (Audience - 45K + users, ​employees, creative agencies)
    • Managed and created web content per brand assets and guidelines - site included proper use of logos, colors, icons, names, and copyright. ​​
    • Loaded new brand assets and maintained photo library.
       
  • SharePoint (Audience - ​300+ users, employees) ​
    • Built out team SharePoint site that included: 
      • Digital Intake Request Form - linked to Microsoft Forms
      • ​Digital Project Brief ​
      • Digital Toolkit
      • Go-To-Market Strategy and Processes
      • Team background and bios
      • Contact
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