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Highly creative and self-driven communications professional with over 13 years of experience in marketing and strategic communications. Demonstrated success in boosting audience engagement and driving financial growth through compelling, visually impactful content. Adept at collaborating across teams and partnering with senior leadership to craft powerful messaging that aligns with organizational goals and promotes products, services, technologies, and key initiatives through diverse creative channels​.​

Impactful Content Strategist. Communications & Marketing Professional.

What I can do for you...

Internal & External Communication Strategy

 

Effectively communicating your message isn't always simple, and ensuring it resonates with the right audience can be a challenge. I can help you overcome these hurdles by crafting comprehensive strategies and compelling content through storytelling that inspires your employees and customers to truly recognize the value of your organization and take action.

Marketing

 

A customer discovers your product through a blend of groundbreaking and persuasive marketing strategies. Drawing upon my experience collaborating with diverse creative agencies, I bring an understanding of communication and messaging, weaving these elements seamlessly into a cohesive narrative and design aesthetic.

Content Creation

 

Finding topics that attract your target audience is the key to creating impactful content. I would plan, create and execute that content to draw customers towards your product or service. I would do this through my experience in creating meaningful and action-driven copy. 

Experience 

 

  • Internal Communication Strategy: (Employees)

    • Identify Objective/Goal

    • Launch Timeline/Calendar

    • Tactics - infographics, video scripting and production, internal email blasts, social media posts, digital displays, poster creation, articles, internal web pages. 
       

  • B2B Communication Strategy: (Small Business Owners)

    • Identify Objective/Goal

    • Launch Timeline/Calendar

    • Go-To-Market planning

    • Key Messages

    • Launch Plan

    • Tactics - web pages, articles, newsletters, emails, FAQs, job aids, educational video script reviews, talk paths.  

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  • B2C Communication Strategy: (Potential Customers/Consumers)

    • Identify Objective/Goal

    • Launch Timeline/Calendar​

    • Tactics - social media (Facebook, X, Instagram), emails, posters, flyers, post cards, newsletter articles. 
       

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Experience 

 

  • Brand Marketing:

    • Standards and Guideline creation 

    • Visual identity launch and management 

    • Consulted internal and external audiences on use of brand guidelines, colors, fonts, logos. 
       

  • Consumer Marketing: 

    • Worked closely with Corporate Brand and external creative agencies on company initiatives and marketing launches. 

    • Tactics Internal - employee fundraiser walk, digital displays, posters, internal articles, flyers. 

    • Tactics External - social media (Facebook, Instagram, X, Tumblr), television advertising (ABC), envelope branding, mailing inserts, magazine advertising (TIME). 
       

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Experience 

 

  • Content Creation: (Tactics)

    • Social Media Posts (Facebook, Instagram, X, TikTok, YouTube)

    • Paid Media

    • Blog Posts

    • Infographics

    • Digital Emails 

    • Intranet Management (digital content, web pages, design, articles, knowledge articles)

    • SEO and SEM

    • Measurements/Data Analysis
       

  • Programs: 

    • Adobe Creative Suite (Photoshop, Illustrator, InDesign)

    • Canva

    • Constant Contact

    • Wix (Web Design)

    • SharePoint​​​​​​​

    • Microsoft Office Suite

    • Mural

Packed Audience

Partners I've worked with...

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Liz has been key to the successful launch of multiple telematics and Usage Based Insurance initiatives during my time at Allstate, and her knowledge, dedication, and adaptability in the face of changing circumstances and tight deadlines was always appreciated.

- Chad McMann, Telematics and UBI Product Leader at Allstate

Liz has been crucial in the project our team was driving, and without her help, it wouldn't have been as seamless. Liz is punctual, organized, and an effective communicator. She has collaborated with multiple teams and thus has the ability to work with diverse groups of people.

- Sara Durrani, Product Manager at Allstate

Liz is an extremely passionate and effective communicator. I have always been impressed at how writing seems effortless for her. She is reliable and has the ability to quickly identify and turnaround deliverables for many audiences.

- Allie Hannant, Go-To-Market Associate Manager at Allstate

Throughout our collaboration, I was continually impressed by Liz's ability to develop and execute effective communication strategies. Her keen understanding of our industry and target audience allowed us to connect with our stakeholders in a meaningful way. Whether it was crafting compelling project releases, managing program communication, or creating engaging overall strategic messaging, Liz consistently delivered outstanding results.

- Dave McInnis, Vice President Product Management at Allstate

What my partners have said...

"Creativity is intelligence having fun."
- Albert Einstein

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